Channels Groups PointClear Tools 
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
Pointclear
OCTOBER 1, 2015
Simply, marketing is much more involved in revenue and customer generation, and the marketing tools and available data now allow marketers to contribute in tangible ways to delivering customers within a defined set of companies. Develop and deliver an integrated, cross-channel communications plan. I could not agree more!].
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Pointclear
JULY 12, 2012
” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’
Pointclear
AUGUST 23, 2012
Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets. Where they are not safe.
Pointclear
APRIL 18, 2012
My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip Kucera at Aberdeen Group: Profile. ” The Role of Social Media.
Pointclear
JUNE 10, 2016
Why not use all the tools in your toolbox? CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. If you send leads too soon, Sales will discard them, so you must nurture them until they fit your ULD.”. Drive revenue from all sources.
Pointclear
JUNE 8, 2012
It’s now more important for them to collaborate so they can move the sales process out to where customers are and have a consistent message across all the various channels. She said they are seeing positive signs that there is greater need to support interaction between the two groups and more tools to support that interaction.
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