Highspot

JANUARY 7, 2020

Answer: Channel/Partner Enablement Leader. Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for.

SME 85

SME Strategy Licensing How To 85

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. Today, we’ll see: ?

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Allego

JULY 17, 2023

Change has come to enablement. For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What sales content do teams need? Enablement is now revenue enablement. And within that, buyer enablement has emerged. What skills do sellers need?

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? What are some of the key benefits of sales enablement technology?

Sales Enablement 45

Sales Enablement Report Tools ROI 45

The ROI Guy

APRIL 21, 2010

Without personalized and quantified value proof points delivered via on-line interactive benchmarking, assessment, ROI and TCO tools, it is difficult to meet demand generation goals – attracting and capturing qualified prospects, and accelerating the sales cycle. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? What is your best piece of career advice for women in sales? Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130