Highspot

JANUARY 7, 2020

Answer: Channel/Partner Enablement Leader. Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for.

SME 85

SME Strategy Licensing How To 85

Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Allego

MARCH 24, 2022

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. Pre-record a compliance video and use a sales enablement platform to monitor who watches it to completion.

Hiring 62

Hiring Exercises Face-to-face SME 62

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. Today, we’ll see: ?

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Allego

JULY 17, 2023

Change has come to enablement. For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What sales content do teams need? Enablement addresses these challenges by anticipating and proactively providing solutions to potential barriers.

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Can you speak to how the changing buyer has increased the need for sophisticated sales enablement solutions? What are some of the key benefits of sales enablement technology?

Sales Enablement 45

Sales Enablement Report Tools ROI 45