article thumbnail

SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. We caught up with Volker Hildebrand, SugarCRM SVP Product Management, and Zac Sprackett, Chief Product Officer, to ask where the big innovations in sales technology can be found.

article thumbnail

Your Marketer Type Results Are In!

SugarCRM

Just as your marketing team gets more done when you’re all working together, technology can be more powerful when it’s all integrated. Marketing technology and Sales technology should work together just the way Marketing and Sales do. appeared first on SugarCRM. If not, neither team is set up for success.

article thumbnail

CRM Strategy Meets the Demands of Working Remote

SugarCRM

With just a fraction of our people regularly working today from their local SugarCRM office, I think it’s safe to say that we “get it” now. According to Gartner’s 2022 CMO Spend and Strategy survey, digital marketing accounts for 56% of marketing budgets, but offline channels are rebounding.

CRM 26