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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Let me illustrate this with some analysis we did a few years ago for an internet retailer: I surveyed approximately 1,000 respondents who had placed an order with our client in January 2014.

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Sales middle managers – what motivates them the most?

Sales Training Connection

The importance of middle managers can be especially significant in industries and fields that value innovation, like computer games, software, consulting, biotech and marketing, according to Mollick. These middle managers reported at least two levels of management between them and the highest executive in their company.

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TSE 1141: The Fundamentals of Visnostic Selling

Sales Evangelist

Her goal is to help sales and marketing professionals harness the power of neuroscience by translating vendor-speak into client-speak. The book talks about storytelling and neuroscience and explains the chemical reactions that happen in the brain. Truthfully, no one looks forward to filling out surveys.

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The Ultimate Guide to Price Optimization

Hubspot Sales

Optimizing your price requires this information: Customer survey and behavior data. Geographical market specifics. You also need to understand your market and industry trends. Customer surveys are a good starting point to collect information, but it's important to speak to existing and potential customers as well.

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