Sales Evangelist

JULY 18, 2019

Her goal is to help sales and marketing professionals harness the power of neuroscience by translating vendor-speak into client-speak. The book talks about storytelling and neuroscience and explains the chemical reactions that happen in the brain. It’s a powerful tool for sellers. Stop selling features and functions.

Chemicals 49

Chemicals Vendor Real Estate Scale 49

The Pipeline

FEBRUARY 27, 2012

Stored in Attitude , Business Acumen , Communication , Communication Strategy , Marketing , Proactive , Sales 2.0 , Sales Management , Sales Success , Sales eXchange , execution. Nice glossy presentation, containing nothing of interest to me; and given the chemical content of the glossy pages, I couldn’t even use it to wrap fish.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

LeveragePoint

NOVEMBER 1, 2019

In the B2B world, there are some of the chemical companies that have changed their mindset about five or 10 years ago, and now focusing a lot more on value. My role is to go to the marketing managers and tell them, “hey, in your marketing plan, what are you doing around customer segmentation?”

Webinar Metrics 20

Webinar Metrics Strategy Margin Case Study 20