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Introducing the Miller Heiman Group Icons

Miller Heiman Group

“With more than 30 years combined experience with our core programs, the group is an incredible asset to each of their organization s’ sales success; and we are thrilled to welcome them to the inaugural Icons program,” said Aimee Schuster, chief marketing officer of Miller Heiman Group. Kevin Lewis , Milliken Chemical.

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TSE 1141: The Fundamentals of Visnostic Selling

Sales Evangelist

Her goal is to help sales and marketing professionals harness the power of neuroscience by translating vendor-speak into client-speak. The book talks about storytelling and neuroscience and explains the chemical reactions that happen in the brain. Think of this content as the death of product marketing.

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The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

Stored in Attitude , Business Acumen , Communication , Communication Strategy , Marketing , Proactive , Sales 2.0 , Sales Management , Sales Success , Sales eXchange , execution. Nice glossy presentation, containing nothing of interest to me; and given the chemical content of the glossy pages, I couldn’t even use it to wrap fish.

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Best Practices for Accelerating Your Value Strategy Q&A

LeveragePoint

In the B2B world, there are some of the chemical companies that have changed their mindset about five or 10 years ago, and now focusing a lot more on value. My role is to go to the marketing managers and tell them, “hey, in your marketing plan, what are you doing around customer segmentation?”