How to Create Buyer Personas: A Guide for B2B Companies
Zoominfo
DECEMBER 7, 2017
Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Constructing a sophisticated buyer persona is not something you can do in an hour or even a week. Pay close attention to all data points. If you don’t have in-house resources, work with a sales and marketing intelligence tool.
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