article thumbnail

Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

in Journalism from Northeastern University. A New Generation of B2B Buyers B2B buyers ’ needs have changed dramatically in recent years. I plan to partner closely with the sales team to accelerate this. Prior to Nexthink, Heather was the CMO of MP Objects and held leadership roles at Pneuron Corporation, XebiaLabs and Planon.

article thumbnail

The Pipeline ? Do You Smell Desperate?

The Pipeline

Their whole plan was to reach out to the client at the start of the month, present the latest issue’s table of content, they sold trade journals, and offered to mail it out to them. Demand Generation. I knew one company that had a desperate sales process. Add a Comment. Name (required). Click here to cancel reply.

Pipeline 258
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Pipeline ? Retarded Sales Behavior and The Reasons We.

The Pipeline

We’ve become a craft of neurotic protagonists all running around spouting the latest “closing lines” and hoping again hope that we have the luck to churn out a respectable quota this quarter. Demand Generation. In essence, retarded sales behavior is about the self-limiting attitudes we put off fixing for way too long.

Pipeline 322
article thumbnail

PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 157
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Pitching and Closing. The Perfect Close. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. It’s a simple, timeless, and repeatable process that’s been known to help reps close 30% more sales. Smart Calling. Simplified.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. You’ll learn a lot if you listen closely. There is no better starting point for a career than close to the customer in sales.

Hiring 130
article thumbnail

38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are obviously minor cultural differences and different ways of selling between the US and UK, and being a born and bred NYer, I needed to be cognizant of my aggressive closing techniques. I love the autonomy, the ability to make uncapped commissions, and the feeling of winning when I close a deal. Slowing down. Jessica Dodge.

Hiring 90