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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

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What Kind of B2B Marketing Personalization Gets Results?

Corporate Visions

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. The Marketing Personalization Study. The Most Successful B2B Marketing Personalization.

B2B 106
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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Each persona contains quantitative research, anecdotal observation, and existing customer data. Analyze your prospect and customer data.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)

Corporate Visions

Telling personal stories and using metaphors and analogies helps bring your message alive in a more compelling way than simply reciting facts and data. Marketing and selling today isn’t a predictable progression that you’ve decided is how your prospects and customers should buy. A fact without a story is just a data point.

Strategy 103
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What is a sales pipeline and how to build it?

Apptivo

Data analysis of sales pipeline 6. Converting a prospect into a lead that is first marketing- and then sales-qualified. You’ll be able to create a map of your sales process as you construct each stage of the funnel, which we’ll discuss in the following section. Introduction 2. What precisely is a sales Pipeline?