(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales
Cience
OCTOBER 6, 2020
If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. Sales research, overlooked by more of us than we’d like to admit at the prospecting stage, has outsize impacts on top-of-funnel velocity. Pretty straightforward, right?
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