Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

ROI 52

ROI Everest Channels Webinar Metrics 52

Appbuddy

DECEMBER 4, 2020

We’ve done the State of Email Live webinars for most of the year, and each episode brought something new, whether data or expertise from all corners of the industry. During this period, senders adjusted their strategies in volume, send-time, and messaging. The post 2020 State of Email Live…Wrapped! What are they?

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Webinar Metrics eBook Email Marketing Data 52

Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing?

Everest 98

Everest Policies Report Email Marketing 98

Jonathan Farrington

OCTOBER 27, 2011

This year of course is only the second time we have organized the event, although now, we have the experience of that inaugural event behind us, and that is significant. However, it is also important to stay within an overall long term strategy and not effect change for change’s sake. First, keep the key management functions in mind.

Everest 35

Everest Guarantee Webinar Metrics Objections 35