Your Sales Management Guru

SEPTEMBER 29, 2014

Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. Are you territory based or open territories? First, it depends.

Prospecting 92

Prospecting Lead Rank Lead Scoring Real Estate 92

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. This involves checking the CRM and other systems of record. These can include emails, direct mail, customized landing pages and more.

Marketing 52

Marketing Strategy Collateral Case Study 52

Jonathan Farrington

APRIL 7, 2013

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their salesforce and large distributor network. On the salesforce side there was the traditional problem: Each consultant would keep prospect records in his own unique filing system.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their sales-force and large distributor network. The other two main sources of the Newco’s sales consultant’s new business were: o Sales created from his own prospecting (self-generated).

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

In the course of many years’ experience in direct marketing Newco have explored most techniques of combining brand-building with lead generation to support their salesforce and large distributor network. On the salesforce side there was the traditional problem: Each consultant would keep prospect records in his own unique filing system.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37

SBI

OCTOBER 17, 2011

The solution is particularly well suited for companies that use traditional or integrated marketing campaigns, and are primarily interested in identifying who is interested in their products and services and when would be the best time to call their prospects. Salespeople can benefit from ActiveConversion even if they don’t have CRM.

ActiveConversion 76

ActiveConversion Jigsaw Lead Rank Lead Scoring 76