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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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Adopting artificial intelligence in your sales process

PandaDoc

For example, an AI tool (like Brandwatch or Amplitude ) identifies a trend: customers in colder regions appreciate the thermostats’ energy-saving features. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. Turbo with API and predefined inputs.

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CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. Direct Mail Marketing: What it is, Why Snail Mail Works, and How to Execute it.