Sales and Marketing Management

JUNE 1, 2018

“I like numbers when I want to look at quantitative data from a sales manager role, but the power of storytelling is way underrated,” says Carter Young, director of sales training and operations at SaleScout Data Solutions, a B2B sales intelligence provider. Telephone service is not the sexiest thing to sell.

Marketing 226

Marketing Telemarketing Scale Education 226

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Smart Company 54

Smart Company Leads Marketing Qualified Lead Customer 54

Factor 8

AUGUST 8, 2019

The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers. Also, invest in different training for this crew than your full-cycle sellers and go heavy on the “first base skills” to help them get more initial conversations. Best of luck.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Sales Hacker

JUNE 23, 2020

Outreach revolutionizes customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey. When we started in customer success, back when I was working for a rocket ship out of Austin, Texas, we didn’t even know what to call it.

Customer 67

Customer Churn Lead Rank Scale 67