Sales and Marketing Management

JUNE 1, 2018

Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. They are more often directly engaging with prospects and growth-opportunity customers.

Marketing 226

Marketing Telemarketing Scale Education 226

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Personalize Follow-Ups.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Factor 8

AUGUST 8, 2019

If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Zoominfo

OCTOBER 4, 2019

A B2P strategy transcends the B2B/B2C distinctions by placing the emphasis back on people — either individual consumers or the several individuals that make up a B2B buying committee. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond.

B2C 182

B2C B2B Marketing Lead Rank 182

Sales Hacker

JUNE 23, 2020

With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. Sales leaders must shift their focus to empowering talent, strengthening customer relationships, and acquiring new opportunities in order to survive and thrive in this environment. What if I did this at scale?

Customer 67

Customer Churn Lead Rank Scale 67

Zoominfo

OCTOBER 4, 2019

A B2P strategy transcends the B2B/B2C distinctions by placing the emphasis back on people — either individual consumers or the several individuals that make up a B2B buying committee. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond.

B2C 100

B2C B2B Marketing Lead Rank 100