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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Don’t wait!

Segment 219
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How to Renegotiate When Your Deal Seems Lost

Sales Hacker

Get the contract you want to renegotiate (it helps if you have an easy way to find and sort through these ) and study everything you can about the details you want to renegotiate. If a renegotiation is needed, though, study and lay down all of the reasons, you’re asking for it. Prepare in advance.

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The Marketer’s Guide to Email List Segmentation

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If segmenting by job function consider the different departments you serve — like sales, marketing, customer service, or IT. Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial.

Segment 130
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Don’t wait!

Segment 124
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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Think about it, each department within your company is responsible for a different aspect of the customer journey. For example, your UX and UI team may use NPS to gauge product usability whereas the customer service team might use NPS to measure each customer interaction. Improve your products and services.

Promotion 100
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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Think about it, each department within your company is responsible for a different aspect of the customer journey. For example, your UX and UI team may use NPS to gauge product usability whereas the customer service team might use NPS to measure each customer interaction. Financial Services: 46. IT Services: 33.

Promotion 150