“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa
Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. We want our teams to be empathetic while dealing with customers and while collaborating with each other. We want our brands and our customer experience to convey empathy. What is empathy in a business context?
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