Key Take-aways from 3 Compelling Sessions at #DemandCon
SBI
APRIL 17, 2013
Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’ This is exactly what they aim to help their clients do with their Sales Intelligence and Customer intelligence products. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like.
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