Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

SBI

DECEMBER 8, 2020

Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai Still, it’s a lot.

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

SBI

OCTOBER 23, 2017

There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales. Clearly, there’s a wealth of knowledge and networking to be had at the event.

Vendor 140

Vendor Hoovers Lead Rank Sales Qualified Lead 140

Altify

APRIL 9, 2018

The attributes of your Ideal Customer Profile can be separated into the three categories: Firmographics: Who should you call? Customer Business Problem: What problem do they have? This post addresses Customer Business Problem. Much of this post is from my latest book: Digital Sales Transformation in a Customer First World ).

Ideal Customer Profile 45

Ideal Customer Profile Customer Banking SalesForce 45

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. Part One – Targeting and Lead Development.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Sales Hacker

AUGUST 26, 2019

The only way to get into the early stages of the buying journey is to create lead generation landing pages that are targeted to your ideal customers and optimized for search. RELATED: Custom Landing Pages: The Unlikely Answer to Low Email Lead Conversion. 45% of buyers are spending more time on research before making a purchase.

Lead Generation 76

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 76