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Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.

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Why Sales Stupidity is not a Competitive Professional Option

Babette Ten Haken

When that epiphany happens, sales stupidity is no longer a viable, competitive, professional option. Sales and marketing professionals become more conversant and comfortable with the technical complexities and issues factoring into what they market and sell. Download Selling to Skeptical Technical Decision Makers .

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Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

During the earliest phases of the buyer’s journey, the buyer has yet to have an "epiphany" and need help understanding their issues, prioritizing challenges and exploring possible solutions, and it is here that sales reps can be vital and make a significant difference in ultimate win rates. Summit Keynote Presentation, John Neeson.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

But with so many on the market, where do you start and how do you choose? This book contains hundreds of practical ideas and real sales techniques that can help you: – Prospect more effectively with key decision-makers. Have no fear my sales friends, I’m hitting the easy button and compiling a collection for you.

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A CEO Mind-shift for Scaling Growth: An Interview with Henry Schuck

DiscoverOrg Sales

DiscoverOrg’s content strategist, Charity Heller, sat down with Schuck to ask about how he has handled DiscoverOrg’s evolution in the marketing and sales intelligence industry, from a scrappy startup to the industry heavyweight. Marketing doesn’t just do SEO when its convenient – you do it in a systematic way.

Scale 113
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Lessons in Sales Leadership with Alice Heiman

Mindtickle

Alice : I think that I had an epiphany. I’ve always really focused on the CEO, but I had positioned myself in the market more as a sales generalist because I think I didn’t understand, I was growing and learning, and that’s what I did. Marketing is from hello to I’m your loyal customer.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130