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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

Pointclear

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Marketing was creating opportunities for $10,000 deals while sales was only interested in those valued $1 million plus. 100,000 companies with up to three executive contacts—but with no email addresses.

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What's it take to generate leads that fuel your forecast?

Pointclear

Is it the person who signed up for your webinar this week? Just try to pass them on to your field sales team and you’ll see. They won’t get followed up. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process.

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Improve Sales Performance with 3 “Art of Sales Management” Functions

Pointclear

Sales managers have six basic jobs—hire, compensate, train, deploy, monitor and manage, and coach and counsel—and they generally fail at the last three. If hiring, training and compensating are the science behind sales management, then deployment, monitoring and managing, and coaching and counseling are the art.

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10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

Pointclear

To read an excerpt from her latest book, Smart Sales Manager , click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Should they keep their expensive sales duo: inside sales AND field sales?

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Dear CEO: Fix these three things and increase revenue

Pointclear

Are we marketing to IT decision makers in the Fortune 100? While most companies say they sell a solution, not a product or service, the message around what that offering (made up of a product, price and delivery mechanism) is more likely than not described differently by marketing and sales executives in the organization.

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

Pointclear

In fact, it makes the whole sales pipeline sick. High-performing reps avoiding inbound lead follow-up; and 3. The percent of sales accepted leads decreasing while lead quotas increase.”. Next up: Kyle Porter , CEO of SalesLoft : "Less qualified leads in the pipeline! The three major symptoms of inbounditis are: 1.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

Pointclear

She notes a second factor is the challenge gaining access to corporations and creating movement, a difficulty grounded in the workstyle and responsibilities of today’s executives: “When we’re dealing with today’s frazzled, crazy-busy decision makers, the truth of the matter is the only thing that they can do is protect their own time.

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