InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Reporting is not a core competence.

Vendor 63

Vendor Analytics Report Marketing 63

Increase Sales

MARCH 29, 2013

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Sales Hacker

DECEMBER 1, 2020

Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? Well, the first thing I’d say is that you need to be able to build demand and pipeline in order to earn the right to be a CMO and continue to be a CMO.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Hacker

OCTOBER 7, 2021

When I was reporting to a CEO. Laura leads and empowers a team that never stops shattering revenue goals at the number one price reporting agency in the protein space. In fact, Xactly reported that women outperform men by 3%. What is one a-ha moment you’ve had in your sales career? Laura Zinger. Reva Pellerin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130