Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.”

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example. Using SalesHero as an example, the buying center breaks down like this: 3. Here’s an example of a complete value matrix: 4. Test your messaging.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

MARCH 2, 2020

It’s a simple, timeless, and repeatable process that’s been known to help reps close 30% more sales. The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

JUNE 12, 2018

Maybe an extreme example, but the curse of knowledge is real, watch this: Mistake #2: Hiring Junior SDRs and Giving Them Full Freedom. If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard. This blog is an example.

Scale 74

Scale Hiring Ideal Customer Profile How To 74