Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. My pre-sales experience would prove to be invaluable. I think of demos as verbal product positioning.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Miller Heiman Group

APRIL 18, 2018

As we often tell our clients: There is no content without training, and there is no training without content. If your enablement function is just getting off the ground, your audience may be limited to one role such as field sales. “In a mature enablement discipline, none of these services stands alone.

Sales Enablement 66

Sales Enablement Face-to-face Demand Generation Agencies Handbook 66

Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. Training & Coaching. VP Nokia Software, North America Sales. Digital Sales and Development Manager. VP Europe Sales, Presales and Marketing. Sales Director.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

Sales Hacker

MARCH 2, 2020

More Sales, Less Time. 80/20 Sales and Marketing. You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful Selling. Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. Extreme Ownership.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker Training

NOVEMBER 21, 2022

So if technology improves your process, or helps you close more deals, add it to your arsenal of sales tools and get cracking! Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52