Demand Generation, Intent Data and Study

The Demand Generation Strategy Guide

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content

The Demand Generation Strategy Guide

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content

7 Ways to Align Marketing and Sales Teams

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead.

Lead Rank

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Get a Demo 2.

Demand Generation Targets

Demand Generation Targets Top of Funnel Scale Marketing

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

APRIL 1, 2024

These platforms will collect intent data and let you create an ideal customer persona, identify sales triggers, build prospect lists, and prioritize leads. Research shows 68% effectiveness in B2B demand generation. Create case studies to support your pitch.

Lead Rank

Lead Rank Lead Scoring Pipeline Sales Qualified Lead

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Although industry studies have typically shown connect rates dwindling during the lunch hour, most of the data is from a time when all prospects were in the office.

Cold Calling

Cold Calling Channels Demand Generation Agencies Call-back

What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg Sales

JULY 3, 2018

All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. Are there other stakeholders at the company we should be engaging? Revive demo no-shows.

Pipeline

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

Top of Funnel

Top of Funnel Campaigns ROI Maximizer

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel

Top of Funnel Campaigns ROI Maximizer

How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response

Direct Response Marketing Qualified Lead Demand Generation Targets Demand Generation

B2B Lead Gen: How Sales Teams Should Build Their B2B Lead Generation Strategy

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Intent Data.

Lead Gen

Lead Gen Lead Generation Lead Rank B2B

4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.

Small Business

Small Business Small Business Pipeline Demand Generation Agencies

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Fit, Opportunity, and Intent data are three components of sales intelligence. Create a PDF of the case study for sales collateral.

Pipeline

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation

How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Fit” data refers to firmographic and demographic information. Test a variety of demand generation tactics.

Small Business

Small Business Small Business Pipeline Demand Generation Agencies

Sales Pro Central

The Demand Generation Strategy Guide

The Demand Generation Strategy Guide

Webinars

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7 Ways to Align Marketing and Sales Teams

Webinars

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Here’s How COVID Changed the Best Time to Make Sales Calls

What You Can do TODAY to Build Sales Pipeline This Quarter

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

How Science Can Save the Lost Art of Direct Response Copywriting

B2B Lead Gen: How Sales Teams Should Build Their B2B Lead Generation Strategy

4 Steps for Building the Sales Pipeline of Startups and Small Businesses

The Startup’s 4-step Guide to Building Strong Sales Pipeline

How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses

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