Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Tools may include intent data, personalization, and chatbots.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales Hacker

OCTOBER 20, 2023

At Demandbase, data wins every time. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift. Run two variations of a campaign — one with intent data layered in and one without.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Pipeline

APRIL 1, 2024

These platforms will collect intent data and let you create an ideal customer persona, identify sales triggers, build prospect lists, and prioritize leads. Research shows 68% effectiveness in B2B demand generation. If you are not one of them, you may just fail to source and manage leads properly.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JUNE 14, 2022

It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. If anything, there is an opportunity to condense it, becoming more efficient by using intent data from your business intelligence tools.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. The common argument is that marketers care more about the number of leads generated, whereas salespeople care more about the quality of those leads.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100

DiscoverOrg Sales

JULY 3, 2018

Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. And it’s not hard to follow, if you know what to look for and have the tools to track it.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

NOVEMBER 14, 2023

We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation. Intent data and website visitor data are combined into a funnel view, showing where each account is in the buying journey.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 28, 2022

. “Firmographic and demographic data are table stakes,” says Mitchell Hanson, director of demand generation at ZoomInfo. That’s where intent data comes into play.” “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

MARCH 21, 2023

Advanced signals like ZoomInfo’s intent data can quickly identify your target companies that are researching high-value topics at an above-average rate, and then automatically move them into a specialized campaign of your choosing or signal your team to craft a customized outreach strategy.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

APRIL 27, 2022

I use intent data all the time,” Boutelle says. As we’re talking about chat, our teams started talking about the client’s website and what they’re trying to accomplish from a demand-generation perspective. “I wasn’t shy about mentioning that I saw they were looking for a chat feature through ZoomInfo’s Scoops.

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. In Conclusion.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets 69

Zoominfo

NOVEMBER 8, 2021

Intent data. Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demand generation at ZoomInfo.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Intent Data Is Your Friend. Sam Jacobs : What is intent data? Show Introduction [00:03]. The Future of Sales [11:19].

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Intent Data.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

MAY 20, 2019

Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Intent Data Is Your Friend. Sam Jacobs : What is intent data? Show Introduction [00:03]. The Future of Sales [11:19].

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Sales Hacker

APRIL 8, 2021

Cool accounts: Another bucket might be leads from intent data, or perhaps you’re buying leads from a third-party website that writes articles about your industry. Now, go change your attribution methods and make sure you invest in the right demand generation motions. But that’s another story for another day.

Lead Rank 91

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 91

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. Data may be the lifeblood of organizations, but it seems like there’s never enough good data to go around. Cost is an important factor for any organization, but don’t forget to factor in time saved and internal buy-in.

Ideal Customer Profile 66

Ideal Customer Profile Data Vendor Enterprise 66

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Fit, Opportunity, and Intent data are three components of sales intelligence. Test up to 5 demand generation tactics.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Fit” data refers to firmographic and demographic information. Test a variety of demand generation tactics.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Zoominfo

NOVEMBER 3, 2020

Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. Now, we at ZoomInfo do have the advantage of using our in-house intelligence and intent data to track down any and all targets who might have revealed the slightest interest in the product.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Sales Hacker

OCTOBER 15, 2020

Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities. Now, we at ZoomInfo do have the advantage of using our in-house intelligence and intent data to track down any and all targets who might have revealed the slightest interest in the product.

Lead Rank 98

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 98