Demand Generation Loyalty Software Strategy 
Zoominfo
AUGUST 31, 2020
ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.
Pipeliner
MARCH 29, 2022
But what features should lead generation software have, and how much does it cost to use such services? It starts with building a user base and then, creating a marketing strategy to communicate with them. And without the use of lead generation tools, that process becomes many times more difficult. m to $99/m.
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Zoominfo
AUGUST 31, 2020
ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.
Babette Ten Haken
AUGUST 1, 2018
Considering how connected everything and everyone is to each other and software and machine interfaces, that’s a lot of stickiness to stick close to. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Customer success storytelling is about the customer-as-hero’s tale.
LeadBoxer
SEPTEMBER 27, 2020
Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates.
SBI
SEPTEMBER 13, 2018
The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. How much are companies leaving on the table when these pre-sale questions go unanswered, and what’s the impact to post-sale customer loyalty when service levels fall below buyers’ expectations?
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