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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mark Wilson , VP Corporate Marketing, Sybase, Inc. Speakers: Jon Miller, VP Marketing, Marketo.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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The Power of Product Qualified Leads with Tyler Bench {Hey Salespeople Podcast}

SalesLoft

With over 700,000 new Lucidchart registrations a month, Tyler has a big task as Director of Demand Generation. Lucidchart’s PQL approach strategically aligns marketing and sales, essentially changing the customer experience within SaaS while taking competitive advantage of the landscape. Tyler Bench is king of the wide funnel.

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. Seasonality “Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. XX email marketing trends you must know.”

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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

Zoominfo

And you have to do it anyway I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “ cold calling is dead,” and people don’t answer their phones anymore. Yes, it’s hard. Actually, they’ve worked forever.

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Father?s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

DiscoverOrg Sales

I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. Here’s the thing: Outbound lead and demand generation strategies WORK.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Joyce Johnson. Hang Black.

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