Bernadette McClelland

FEBRUARY 11, 2014

One of the things I love about what I do is that I get to have really stimulating, intelligent conversations with sales managers and leaders about how they can differentiate their offering from a sales approach perspective. Re: Salesperson or Entrepreneur? Salespeople need to realise it is not about the deal.

Direct Mail 220

Direct Mail Social Media Territories Campaigns 220

Your Sales Management Guru

SEPTEMBER 29, 2014

and as the discussion of “territory development” evolved several of the salespeople simply didn’t feel it was their responsibility to prospect because of the futility of cold calling/phone calling and event marketing. The question is, as a sales manager how should you structure your sales team’s expectations around prospecting?

Prospecting 92

Prospecting Lead Rank Lead Scoring Real Estate 92

Customer Centric Selling

DECEMBER 20, 2016

I realized very quickly that if I was going to fulfill my revenue obligation to my employer and earn the amount of money I wanted to make, I was going to have to come up with a plan - a Territory Sales Plan. However, what I did have was basic management training, skills, and education. Step 1: Timing. Step 2: Analysis.

Revenue 40

Revenue Territories How To InsideView 40

Jonathan Farrington

APRIL 7, 2013

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist salesforce to concentrate on opening up new accounts – to be subsequently serviced by their operations division. Sales managers complained that the influx of leads was actually reducing sales force productivity.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist sales-force to concentrate on opening up new accounts – to be subsequently serviced by their operations division. Both the sales-force and the marketing department would contribute input.

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist salesforce to concentrate on opening up new accounts – to be subsequently serviced by their operations division. Sales managers complained that the influx of leads was actually reducing sales force productivity.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37