Emissary

NOVEMBER 4, 2021

However, if you go too large, you may end up with segment definitions that are too broad to be useful. Aim for enough vertical context to make your message resonate but not so much that you expose your lack of expertise and end up sounding like an outsider. These can include emails, direct mail, customized landing pages and more.

Marketing 52

Marketing Strategy Collateral Case Study 52

Jonathan Farrington

APRIL 7, 2013

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist salesforce to concentrate on opening up new accounts – to be subsequently serviced by their operations division. Some particularly effective systems have been set up using entirely manual controls.

Marketing 41

Marketing Direct Mail SalesForce Face-to-face 41

Jonathan Farrington

JUNE 24, 2013

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist sales-force to concentrate on opening up new accounts – to be subsequently serviced by their operations division. However, setting up an interactive database need not involve a huge investment in hardware or software.

Marketing 38

Marketing Lead Generation Direct Mail Face-to-face 38

Jonathan Farrington

JULY 18, 2012

The market combines extreme competitiveness with a marked lack of glamor; therefore Newco have chosen to dedicate a specialist salesforce to concentrate on opening up new accounts – to be subsequently serviced by their operations division. Some particularly effective systems have been set up using entirely manual controls.

Marketing 37

Marketing Direct Mail SalesForce Face-to-face 37

Sales Hacker

OCTOBER 28, 2019

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. The external team is made up of people who don’t work at your organization per se, but they have influence and often work with you: Partners. Executives.

Sales Qualified Lead 54

Sales Qualified Lead Account Advertising Advertising 54

DiscoverOrg Sales

MAY 23, 2018

You guys take forever to follow-up on our leads – and you wonder why they don’t convert? MARKETING: Maybe if you actually followed up the same day. Well-aligned departments can serve up results that siloed functions can’t – no matter which side of the isle you’re on. SALES: Marketing leads are crap.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. Made up the short-fall.

Direct Mail 150

Direct Mail Territories Lead Generation Social Media 150

SBI

OCTOBER 17, 2011

We’ve been following ActiveConversion for several years and have always considered it to be a solid product. Equally important, it lets you know “when” so the rep can follow-up at the appropriate time. Automatically assign leads to sales reps by geographical territory, or by special tags. Marketing ROI Analysis.

ActiveConversion 76

ActiveConversion Jigsaw Lead Rank Lead Scoring 76