How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Hubspot Sales
JANUARY 5, 2023
You'll want to start each call with the four or five things your product can solve in direct response to your prospects' biggest challenges — which requires making some assumptions and having a deeper understanding of their industry. For Buscemi, this includes requiring everyone on his team to take a number of marketing courses.
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