How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Hubspot Sales
JANUARY 5, 2023
For many sales reps, it can feel like this breakdown of trust between sales and prospects has accelerated over time. But, as Buscemi points out, "I don't think trust has fundamentally changed, because you've always needed trust with your prospect or your customer in order to build a relationship that is founded in mutual respect.
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