Good Reads for B2B Marketing - More CMO/CIO Alliance
Pointclear
APRIL 12, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. Every marketer should take a sales guy to lunch. So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.”. The 7 Biggest Misconceptions of Successful B2B Marketing.
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