Corporate Visions

SEPTEMBER 12, 2019

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets 69

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

SBI

NOVEMBER 12, 2019

In a smaller company, the top marketer has to take direct responsibility for significant “demand gen.” If you ask me, one of the more kooky prognostications that came out of the SaaS software revolution was the notion that the CMO would soon be spending more on tech than the CIO.

Revenue 93

Revenue Top of Funnel Demand Generation Agencies Demand Generation Targets 93

Connext Digital

SEPTEMBER 25, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Chorus.ai

JANUARY 29, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote means — there’s unlikely to be much opportunity to rely on working the room in 2021.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Connext Digital

SEPTEMBER 30, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 40

Advertising Advertising Consumer Campaigns 40