Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

HeavyHitter Sales

MAY 5, 2019

I’d like to tell you about the most extraordinary technology sales organization—and I should know since I’ve had the privilege to study hundreds of high-tech sales organizations and interview thousands of salespeople and vice presidents of sales. What makes this sales organization unique is that it is composed of auditors and former Big Four finance and risk management consultants.

Hiring 97

Hiring Cost per Acquisition Software Software 97

SBI

MAY 5, 2019

SalesTech Video Review: RO Innovation. RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams.With RO, you get reference management, content management, sales enablement, and channel enablement. RO even improves the customer experience. Salespeople can select content to include in a “Spotlight” – auto-built micro-sites for delivering customized information to each prospect. - Nancy Nardin, Smart Selling Tools.

Video 99

Video eBook Channels Survey 99

Openview

MAY 5, 2019

The post Pluralsight will acquire GitPrime for $170M appeared first on OpenView.

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Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Membrain

MAY 5, 2019

In any given year, I may be involved in doing 100’s of deal or opportunity reviews.

Strategy 121

Strategy Opportunity Sales Methodology Sales Management 121

Selling Energy

MAY 5, 2019

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40

Energy Sales 40