Help me! (Really)
Sales 2.0
OCTOBER 13, 2018
We sales people have evolved. We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest. But as it goes with good ideas, content is getting overused. I mean how many blog posts or white papers can a buyer read in a week? We’re all “frazzled” these days. If we’re not stuck in a meeting, we’re frantically working on some project that we hope will help us keep our job.
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