Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. These are fully qualified prospects who are not immediately interested or ready for a conversation with sales.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

Pointclear

JUNE 2, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. True Nurture Opportunities.

Lead Nurturing 145

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 145

Pointclear

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

Keith Rosen

JULY 8, 2017

This includes inferior products, services, resources, sales processes, CRM’s, closing techniques, technology, presentation tools, your sales cycle even a mediocre sales team. Okay, maybe not the epiphany you’re looking for yet, right? Were you formally trained to listen? Keep reading.

Coaching 90

Coaching Social Media Intent Epiphany 90

Vengreso

JANUARY 13, 2023

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. But with so many on the market, where do you start and how do you choose? Have no fear my sales friends, I’m hitting the easy button and compiling a collection for you.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Sales Hacker

OCTOBER 7, 2021

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Jonathan Farrington

NOVEMBER 19, 2011

Whilst I cannot claim to have experienced an epiphany of “Damascus Highway” proportions, it did cause me to make fundamental changes to the way I conducted business. In fact, I read it three times in order to ensure that I had fully digested the wisdom.

Epiphany 32

Epiphany eBook Negotiation Face-to-face 32