Pointclear

JUNE 2, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. True Nurture Opportunities.

Lead Nurturing 145

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 145

Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. These are fully qualified prospects who are not immediately interested or ready for a conversation with sales.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

Pointclear

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

Keith Rosen

JULY 8, 2017

This includes inferior products, services, resources, sales processes, CRM’s, closing techniques, technology, presentation tools, your sales cycle even a mediocre sales team. Okay, maybe not the epiphany you’re looking for yet, right? Nothing new and mind-blowing? Keep reading.

Coaching 90

Coaching Social Media Intent Epiphany 90

Vengreso

JANUARY 13, 2023

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. But with so many on the market, where do you start and how do you choose? Have no fear my sales friends, I’m hitting the easy button and compiling a collection for you.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Tony Hughes

MARCH 19, 2018

You need to wire a bias for yourself into their requirements so that the document that eventually comes to market, in the form of tender or RFP/RFQ, favors you 'between the lines'. That’s what marketing departments in the 80’s taught sales people to do: feature, function, advantage, benefit – keep projecting all of this value out there.

Forecasting 70

Forecasting Epiphany Competition Lead Rank 70

Jonathan Farrington

NOVEMBER 19, 2011

Whilst I cannot claim to have experienced an epiphany of “Damascus Highway” proportions, it did cause me to make fundamental changes to the way I conducted business. ” Here then is a selection of articles that I have published on the subject of sales team development, in the form of a FREE eBook.

Epiphany 32

Epiphany eBook Negotiation Face-to-face 32