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Corporate Gift Giving: A Beginner’s Guide

Zoominfo

And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. Whether you’re in charge of choosing the company gift or just looking for a way to thank your team, corporate gift giving is tricky territory. 5. Consult the company handbook. Keep reading! What’s appropriate?

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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. Gifting has long been a marketing strategy, but your company’s community is just as important as your clients and employees. Consult the Company Handbook One final piece of advice — when in doubt, consult your company handbook.

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Here Are the Best Books to Read Over the Holidays

Alice Heiman

You’ll get an evidence-based strategy for producing better results given today’s challenging buyer/seller dynamics. Internationally respected sales leader and widely read business blogger Tony Hughes has written an invaluable handbook for 21st-century sales professionals and entrepreneurs trying to tackle this challenge.

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"New Sales. Simplified." A Must-Read!

Pointclear

The Essential Handbook for Prospecting and New Business Development. A while back we dealt with a sales rep whose territory was Warner Robins Air Force base. He specifically uses the word “clarity” to describe how the CEO should articulate the company’s strategy. Simplified.: I have a perfect example from my own experience.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.