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A Guide to Marketing Automation

Zoominfo

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Closing more sales. Find the right tool.

Marketing 246
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. This strategy requires that a business’s sales and marketing teams work more closely together. What is Account-Based Marketing? Take the video above.

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article thumbnail

A Guide to Marketing Automation

Zoominfo

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Closing more sales. Find the right tool.

Marketing 113
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When prospects say no: Sales recovery for digital marketing agencies

PandaDoc

A lot of time, effort and money can be wasted on engaging a crowd that may never make a sale. So how do digital agencies respond to prospects that say no? Identify the steps your sales reps went through with the prospect. See also: How to hire the right sales reps (and keep them!). At which stage did this happen?

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

Sales teams are ready to make it real again. Whether your teams are reuniting for a face-to-face sales kickoff event or to resume daily office life — or a hybrid option in-between — leadership will be able to take advantage of benefits beyond the virtual screen. How and when a leader reminds varies, though. Learn more here.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

One of the biggest changes in sales is its shift to B2B markets. Account-based sales programs are built on the foundation of strong relationships between sellers and buyers. Need Help Automating Your Sales Prospecting Process? ABE is more than just a marketing ploy or sales technique — it’s an attitude.

Account 52
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). The foundation of an account-based sales program. 3 types of data you’ll need for account-based sales.

Account 58