Sales and Marketing Management

FEBRUARY 9, 2020

This came to light in a recent conversation with Jana Gallus from UCLA’s Anderson School of Management at a Behavioral Science workshop in Philadelphia. Her work demonstrates that managers generate loyalty when they are (a) selective about the number of awards they give out and (b) consistent in their approach. Context matters.

Sales Management 259

Sales Management Loyalty Compensation Social Media 259

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

AUGUST 28, 2018

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Given the growing importance of customer experience in today’s market, as well as the increased complexity of many B2B sales cycles , these numbers are a significant red flag.

Buyer 79

Buyer B2B B2C Survey 79

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. If you want to use charm pricing to lift your conversions, it’s important to understand the price elasticity for your product and your market. Sales, ads, marketing, distribution and support are all delivered online.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. If you want to use charm pricing to lift your conversions, it’s important to understand the price elasticity for your product and your market. Sales, ads, marketing, distribution and support are all delivered online.

Strategy 20

Strategy Discount Lead Rank Enterprise 20