Lead Qualification: Stop generating leads and start generating revenue
Markempa - Inside Sales
MAY 13, 2012
Start by reading this: Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop. For nearly 20 years, I have worked with hundreds of leading B2B organizations to optimize their lead-qualification efforts — this includes phoning inbound leads to find out if they are truly qualified.
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