Why Doesn’t Anyone Care About ROI in the Channel?
Allbound
JULY 25, 2018
An Inside Sales team is measured on revenue and has tools like SalesForce, InsideSales, Gong , etc. Marketers are measured on leads generated and have tools like Hubspot, Marketo, Terminus, etc. According to Marketo , leads from partners or referrals convert anywhere from at about 4.5% to help them measure their KPIs.
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