Sales Hacker

AUGUST 2, 2019

If you only had 90 days to penetrate the market and produce sales, what would you do? Keep reading to learn how to put together this 5-step plan — and penetrate your market in just 3 short months. Keep reading to learn how to put together this 5-step plan — and penetrate your market in just 3 short months.

Penetration 68

Penetration Industry Buying Cycle Marketing 68

Pointclear

FEBRUARY 7, 2012

When we began working with a client in the security penetration-testing solutions space, the client had been scoring prospects based on company size, industry type and level of seniority. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Rank 162

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 162

Pointclear

OCTOBER 24, 2011

In fact, there are advantages similar to those of Kenandy’s cloud strategy in that PointClear’s outsourced services can accelerate lead time-to-delivery and reduce the need for internal marketing and sales groups to invest in lead generation, lead qualification and lead nurturing infrastructure.

Outsourcing Services 189

Outsourcing Services Lead Generation Sales Qualified Lead PointClear 189

Zoominfo

MARCH 9, 2021

This strategy is somewhat the opposite of broad-reach marketing in that it aligns marketing and sales efforts to penetrate a specific list of accounts. Nurture Programs : These are arguably one of the most effective tools in the arsenal of demand generation managers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Showpad

FEBRUARY 3, 2020

The numbers may reveal that a certain content asset is going underutilized or that Sales staff competency in late-stage lead nurturing is lacking. It’s likely you may be dealt some turns or setbacks, whether in expected new market penetration or revenue target forecasts. Be Prepared for Challenges.

Sales Enablement 85

Sales Enablement Scale Hiring Collateral 85

Emissary

JUNE 26, 2023

Do your homework to build out specific penetration plans for a narrow set of candidates. Double-down on lead nurture. Sellers will be increasingly less likely to chase lukewarm or unqualified leads. Be prepared to more deeply qualify leads and nurture them until more sales capacity frees up.

Ideal Customer Profile 52

Ideal Customer Profile Top of Funnel Account Based Marketing Lead Rank 52

Zoominfo

OCTOBER 5, 2021

This strategy is somewhat the opposite of broad-reach marketing in that it aligns marketing and sales efforts to penetrate a specific list of accounts. Nurture Programs : These are arguably one of the most effective tools in the arsenal of demand generation managers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130