Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. It’s estimated that only 20% of leads are considered legitimate, and only 5-20% of prospects ever convert. Be careful not to pester leads that you know don’t want to hear from you.

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

Jeff Davis

DECEMBER 28, 2016

As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies. It will make the job of both functions easier if they have a conversation about the pipeline marketing strategies that will be used. Top channels for B2B Marketing.

Pipeline 48

Pipeline Reachforce Marketing Marketing Qualified Lead 48

SugarCRM

JULY 21, 2020

In a perfect world, marketing and sales would be the best of friends. Far from it, the divide between marketing and sales has been a hot topic of discussion for years now. It’s a story we’ve heard over and over again: Marketing works hard to generate new leads, but the sales team doesn’t appreciate that effort.

Lead Rank 45

Lead Rank Lead Scoring Sales Qualified Lead Account Based Marketing 45

Crunchbase

APRIL 3, 2020

Here’s a quick rundown on account-based selling to help get your teams up to speed and on board with this strategy as it becomes increasingly important to lead with empathy, optimize workflows, and focus energy on tactics that generate the highest return on investment. Source: Reachforce & Marketo . What is account-based selling?

Ideal Customer Profile 136

Ideal Customer Profile Decision Maker Reachforce Lead Rank 136