Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Doing our thing, pre- and post-sale. Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

MAY 21, 2018

Lengthy sales cycles and subsequent product and service contract lifecycles create a false sense of product-fit security. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Click To Tweet.

Customer 51

Customer Pivotal Retention How To 51

Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18