Babette Ten Haken

MARCH 18, 2019

I survey the STEM professionals and left brain thinkers I speak to and conduct workshops for. Yet, the same two-thirds of these workshop attendees tell me that the people sitting around the table do not know who they are and what they do. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

SME 83

SME Retention Ideal Customer Profile Margin 83

Highspot

DECEMBER 18, 2019

The sales kickoff, or SKO, is your go-to-market team’s annual strategy meeting. Marketing – Events: Support event execution and employee communications. Marketing and Product subject matter experts (SMEs): Develop and deliver presentations?. Sales Enablement Team: Build agenda and drive event execution.

SME 52

SME Hiring Face-to-face Follow-up 52

Babette Ten Haken

DECEMBER 13, 2018

Collaborative storytelling involves everyone in the organization, not just the marketing department. . I will be honored to customize my keynotes and workshops to your next event. Hire me to speak or conduct a workshop at your next corporate or association event. Right here, Today. Discover what is Possible, Tomorrow.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Babette Ten Haken

AUGUST 29, 2018

Contact me about my workshops and speaking programs , tailored to your organization’s needs. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Instead, let’s target what is Possible, together.

Retention 62

Retention Strategy Customer SME 62

Babette Ten Haken

SEPTEMBER 3, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. Contact me.

SME 55

SME Retention Ideal Customer Profile Negotiation 55

Babette Ten Haken

SEPTEMBER 27, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Contact me. Subscribe to my blog.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me. Never miss another insightful post.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Babette Ten Haken

AUGUST 22, 2018

Providing compelling speaking programs and workshops focused on professional innovation, workforce engagement and customer success for customer retention. Often, realizing the impact of their own self bias on their professional development gives audiences and workshop participants reason for Pause. Take the next steps, today!

Customer 59

Customer Epiphany Retention SME 59

Babette Ten Haken

JULY 18, 2018

Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? One organization I spoke with experienced a series of mergers and acquisitions, as they expanded their market reach. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Babette Ten Haken

JULY 26, 2018

Then again, so do sales and marketing professionals. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. In other words, the issue is ubiquitous. See what I mean? Contact me. Never miss another insightful post.

SME 58

SME Engineering Retention Coaching 58

Babette Ten Haken

MAY 2, 2018

Except that conducting surveys is a form of data science as well as market research. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon. Image source: Fotolia.

Customer 59

Customer Survey SME Social Media 59

Babette Ten Haken

SEPTEMBER 6, 2018

Isn’t it time to put my speaking programs and workshops into play, real-time, in your organization? Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Your customers will thank you.

Retention 61

Retention Customer Hiring SME 61

Babette Ten Haken

AUGUST 15, 2018

Hire me to speak or conduct an interactive workshop at your next corporate or association event. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. What are you waiting for?

SME 59

SME Hiring Retention Travel 59

Babette Ten Haken

MAY 23, 2018

This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. And while customer experience survey results are used to drive marketing and sales campaigns, how often do you dig deep to identify the people behind the numbers? is available on Amazon.

Retention 55

Retention Customer SME B2C 55

Babette Ten Haken

FEBRUARY 12, 2018

Three areas are critical to creating consistent, holistic, delivery of customer success for customer retention: Marketing and Sales Strategies. Marketing and Sales Chaos creates Confused Customers. When your marketing and sales strategies – and people – are all over the place, your customers receive mixed messages.

Customer 84

Customer Churn Retention SME 84

Babette Ten Haken

MAY 28, 2018

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. Therefore, the majority of STEM professionals with whom I’ve worked and researched, perceive sales and marketing storytelling as lacking substance. Contact me.

SME 48

SME Engineering Decision Maker Government 48

Babette Ten Haken

JULY 5, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. Leaving Customer Care up to Customers? They don’t care!

Retention 56

Retention Customer Churn SME 56

Babette Ten Haken

AUGUST 16, 2018

My Defining Voice keynote expands into workshops and coaching programs focused on professional innovation. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. To learn more, click here. Contact me.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

MARCH 21, 2018

Then again, in small and mid-market organizations, your leadership often has a literal investment in the organization’s Us versus Them business model. As a result, enlightened sales, marketing, engineering and IT professionals, like you, attempt to cobble together a cross-functional, collaborative internal network to stay competitive.

SME 65

SME Hiring Retention Ideal Customer Profile 65

Babette Ten Haken

APRIL 19, 2018

Then, design thinking keeps your marketing and sales people from rushing ahead and marketing, selling and over-promising stuff to a non-receptive marketplace. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Hiring 51

Hiring Engineering SME Exercises 51

Babette Ten Haken

SEPTEMBER 10, 2018

Profitable leadership communication connects the marketing and sales right hand of the organization with the operations and service delivery left hand. Our One Millimeter Mindset team chuckled when I sent them a marketing automation message from our now-former, ex-vendor. Guess what! Can you afford not to? Contact me.

Ideal Customer Profile 58

Ideal Customer Profile SME Retention Vendor 58

Babette Ten Haken

JULY 9, 2018

Looking for a dynamic speaker for a keynote or workshop focused on overcoming professional intimidation and Us versus Them workplace mindset? Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me.

Face-to-face 58

Face-to-face SME Retention Margin 58

Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Engage me to speak or conduct an interactive workshop at your next corporate or association event. Contact me.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

JANUARY 18, 2018

Because, otherwise, every employee (not just the marketing or marketing research folks) has no idea why customers continue to do business with your organization. She is an EOS Implementer (Entrepreneurial Operating System®) and a member of SME, ASQ, SHRM and the National Speakers Association. Ad hoc or proven?

Sports 74

Sports Retention Customer Compensation 74

Babette Ten Haken

SEPTEMBER 20, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Click here. Let’s talk strategy and implementation.

Ideal Customer Profile 72

Ideal Customer Profile Strategy Customer SME 72

Babette Ten Haken

OCTOBER 10, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. What are you waiting for? Take action! Contact me.

Ideal Customer Profile 70

Ideal Customer Profile Customer SME Hiring 70

Babette Ten Haken

NOVEMBER 16, 2017

Besides, these statements are created by organizational committee (or the marketing department). Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. She is a member of SME, ASQ, SHRM and the National Speakers Association. However, who owns the value proposition over time?

Epiphany 80

Epiphany Face-to-face SME Retention 80

Babette Ten Haken

OCTOBER 24, 2018

When our organization’s storytelling culture (if indeed we have one) is the responsibility of, say, the marketing or public relations department, we can miss the best stories of all. Hire me to speak or conduct a workshop at your next corporate or association event. Where, in fact, the client is thriving, happily ever after.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

Babette Ten Haken

SEPTEMBER 13, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Instead of continuing to fix things yourself, take action!

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Babette Ten Haken

JANUARY 10, 2018

The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. She is an EOS Implementer (Entrepreneurial Operating System®) and a member of SME, ASQ, SHRM and the National Speakers Association. Never miss another insightful post.

Engineering 62

Engineering SME Retention Proposal 62

Babette Ten Haken

JULY 8, 2019

Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? Next, as the leader of your business, you consider website content and marketing and sales messaging as decorative elements of your business. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Babette Ten Haken

APRIL 4, 2018

The three contexts are: Your Business Unit (Sales and Marketing), Your Operations (Manufacturing, Supply Chain, Finance) and Your Client. Typically, marketing and sales own the concepts of customer churn and defection. She is a member of SME, ASQ, SHRM and the National Speakers Association. Download here.

Pivotal 65

Pivotal Retention Customer SME 65

Babette Ten Haken

MAY 21, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention, especially in challenging Industrial Internet of Things environments.

Customer 51

Customer Pivotal Retention How To 51

Anthony Cole Training

MAY 3, 2010

Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Here is the email he received: Wanted to follow up on our SME Training from yesterday. Fix Your Problem Now.

Hiring 120

Hiring Ideal Customer Profile SME Banking 120

Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

LeadFuze

JUNE 7, 2021

The rise of the SME salesforce. Online self-paced training programs are going to overtake the traditional workshops that have been offered to people in the past. The massive amount of data has brought sales and marketing into alignment. You will see the rise of individualized training. Click To Tweet. Click To Tweet.

Training 52

Training Hiring Trends Retention 52

Babette Ten Haken

JULY 10, 2019

Throughout my storytelling workshops , I collaborate with industries experiencing unproductive and unprofitable communication disconnects in response to technology change. During my workshops and keynotes , my predominantly STEM audiences also include internal colleagues and vendors in marketing and public relations, as well.

Ideal Customer Profile 59

Ideal Customer Profile Strategy SME Engineering 59