Babette Ten Haken

OCTOBER 24, 2018

When our organization’s storytelling culture (if indeed we have one) is the responsibility of, say, the marketing or public relations department, we can miss the best stories of all. Hire me to speak or conduct a workshop at your next corporate or association event. Where, in fact, the client is thriving, happily ever after.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

LeadFuze

JUNE 7, 2021

The rise of the SME salesforce. Online self-paced training programs are going to overtake the traditional workshops that have been offered to people in the past. The massive amount of data has brought sales and marketing into alignment. You will see the rise of individualized training. Click To Tweet. Click To Tweet.

Training 52

Training Hiring Trends Retention 52

OnePageCRM

MAY 15, 2019

New places, workshops, interviews, presentations…. The experience of walking into the room with OnePageCRM simultaneously open on 20+ screens and getting to hear how it’s used by 40 users, across the departments from sales director and marketing to support and sales reps on the road was incredible. This trip had plenty.

Customer 36

Customer Revelation CRM Lead Rank 36

OnePageCRM

MAY 15, 2019

New places, workshops, interviews, presentations…. The experience of walking into the room with OnePageCRM simultaneously open on 20+ screens and getting to hear how it’s used by 40 users, across the departments from sales director and marketing to support and sales reps on the road was incredible. This trip had plenty.

Customer 36

Customer Revelation CRM Lead Rank 36

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

Babette Ten Haken

AUGUST 30, 2018

Clearly, a well-trained customer success and service wizard and well-integrated software interface are waving their magic wands in the background. service delivery experience involves a lot of moving parts, processes, software interfaces, equipment and, most of all, people. Industry 4.0 Instead, let’s target what is Possible, together.

SME 53

SME Call-back Software Software 53

OnePageCRM

MARCH 8, 2017

Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor.

Strategy 20

Strategy Discount Lead Rank Enterprise 20