Babette Ten Haken

OCTOBER 15, 2018

This connection signifies that we are doing our homework and are engaged in effective marketing. Is this company “poised to move to the next level” simply because their sales team had a few good years? Hire me to speak or conduct a workshop at your next corporate or association event. That is a good thing, for us both.

Ideal Customer Profile 147

Ideal Customer Profile Customer SME Sales Qualified Lead 147

Babette Ten Haken

MARCH 18, 2019

I survey the STEM professionals and left brain thinkers I speak to and conduct workshops for. Yet, the same two-thirds of these workshop attendees tell me that the people sitting around the table do not know who they are and what they do. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

SME 83

SME Retention Ideal Customer Profile Margin 83

Highspot

DECEMBER 18, 2019

The sales kickoff, or SKO, is your go-to-market team’s annual strategy meeting. Sales Enablement Team: Build agenda and drive event execution. Sales Leadership: Approve agenda and all other major decisions. Marketing – Events: Support event execution and employee communications. Secondary stakeholders.

SME 52

SME Hiring Face-to-face Follow-up 52

Babette Ten Haken

AUGUST 29, 2018

Perhaps experience conflicts are more important when detected prior to acquiring customers than they are when they occur during post-sale execution? Now, the last thing sales people want to hear about is that there is a last thing they have to remain vigilant about. Not the last thing in a sales close “To Do” list.

Retention 62

Retention Strategy Customer SME 62

Babette Ten Haken

DECEMBER 13, 2018

Collaborative storytelling involves everyone in the organization, not just the marketing department. . Lots of organizations spend a lot of money on content creation to promote the sales of their products and services. I will be honored to customize my keynotes and workshops to your next event. Right here, Today.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Babette Ten Haken

SEPTEMBER 3, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. Contact me.

SME 55

SME Retention Ideal Customer Profile Negotiation 55

Babette Ten Haken

JANUARY 18, 2018

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. What could go wrong, post-sale? Besides, the post-sale care and feeding of those valuable clients is SEJ: Someone Else’s Job. After all, sales professionals are compensated for acquiring customers, not baby-sitting them, right?

Sports 74

Sports Retention Customer Compensation 74

Babette Ten Haken

SEPTEMBER 27, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Contact me. Subscribe to my blog.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71

Babette Ten Haken

AUGUST 22, 2018

Providing compelling speaking programs and workshops focused on professional innovation, workforce engagement and customer success for customer retention. Often, realizing the impact of their own self bias on their professional development gives audiences and workshop participants reason for Pause. Take the next steps, today!

Customer 59

Customer Epiphany Retention SME 59

Babette Ten Haken

JULY 18, 2018

Plus, sales reps, as well as IT and engineering professionals, request appointments. Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Babette Ten Haken

FEBRUARY 12, 2018

What does the internal landscape look like, in terms of consistent delivery of products, services and post-sale support? Three areas are critical to creating consistent, holistic, delivery of customer success for customer retention: Marketing and Sales Strategies. Marketing and Sales Chaos creates Confused Customers.

Customer 84

Customer Churn Retention SME 84

Babette Ten Haken

JULY 26, 2018

Then again, so do sales and marketing professionals. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. In other words, the issue is ubiquitous. See what I mean? Contact me. is available on Amazon.

SME 58

SME Engineering Retention Coaching 58

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me. Never miss another insightful post.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Babette Ten Haken

MAY 2, 2018

Except that conducting surveys is a form of data science as well as market research. Then again, VoC techniques produce very different conversations than the type of information uncovered in a typical sales discovery conversation. Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Customer 59

Customer Survey SME Social Media 59

Babette Ten Haken

AUGUST 15, 2018

First, we are no longer content to be spoon-fed sales scripts or technical specifications to spiel. Hire me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. So we become curious and dig deeper. Contact me.

SME 59

SME Hiring Retention Travel 59

Babette Ten Haken

MAY 28, 2018

In addition, STEM professionals are exposed to marketing and sales-based storytelling styles, when attending professional meetings featuring vendor exhibitors. Therefore, the majority of STEM professionals with whom I’ve worked and researched, perceive sales and marketing storytelling as lacking substance. Contact me.

SME 48

SME Engineering Decision Maker Government 48

Babette Ten Haken

MAY 23, 2018

This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. And while customer experience survey results are used to drive marketing and sales campaigns, how often do you dig deep to identify the people behind the numbers? is available on Amazon.

Retention 55

Retention Customer SME B2C 55

Babette Ten Haken

AUGUST 16, 2018

Who hasn’t met a sleezy and cheesy sales person? Aren’t all sales people the “same”? How many functional roles exist within sales? And besides, does everyone in sales sell used cars (apologies to the folks in automotive sales )? She is a member of SME, ASQ, SHRM and the National Speakers Association.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

MARCH 21, 2018

Then again, in small and mid-market organizations, your leadership often has a literal investment in the organization’s Us versus Them business model. As a result, enlightened sales, marketing, engineering and IT professionals, like you, attempt to cobble together a cross-functional, collaborative internal network to stay competitive.

SME 65

SME Hiring Retention Ideal Customer Profile 65

Babette Ten Haken

SEPTEMBER 10, 2018

How many of your clients have voiced this sentiment, when attempting to traverse execution of pre-sale promises and their post-sale service delivery and execution? Just in case those vendor partners really do not live up to pre-sales promises. Read my article on how to make post-sale customer abandonment a thing of the past.

Ideal Customer Profile 58

Ideal Customer Profile SME Retention Vendor 58

Babette Ten Haken

APRIL 19, 2018

Then, design thinking keeps your marketing and sales people from rushing ahead and marketing, selling and over-promising stuff to a non-receptive marketplace. Engage me to speak or conduct an interactive workshop at your next corporate or association event. is available on Amazon. Image source: Fotolia.

Hiring 51

Hiring Engineering SME Exercises 51

Babette Ten Haken

JULY 5, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Babette’s One Millimeter Mindset Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. Leaving Customer Care up to Customers? They don’t care!

Retention 56

Retention Customer Churn SME 56

Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Doing our thing, pre- and post-sale. Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

JULY 9, 2018

Looking for a dynamic speaker for a keynote or workshop focused on overcoming professional intimidation and Us versus Them workplace mindset? Engage me to speak or conduct an interactive workshop at your next corporate or association event. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me.

Face-to-face 58

Face-to-face SME Retention Margin 58

Babette Ten Haken

SEPTEMBER 20, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Click here. Let’s talk strategy and implementation.

Ideal Customer Profile 72

Ideal Customer Profile Strategy Customer SME 72

Babette Ten Haken

OCTOBER 10, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. What are you waiting for? Take action! Contact me.

Ideal Customer Profile 70

Ideal Customer Profile Customer SME Hiring 70

Anthony Cole Training

MAY 3, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. 5 Direct Sales Activities that Lead to Sales Success?

Hiring 120

Hiring Ideal Customer Profile SME Banking 120

Babette Ten Haken

NOVEMBER 16, 2017

Besides, these statements are created by organizational committee (or the marketing department). Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Babette Ten Haken

SEPTEMBER 13, 2018

Hire me to speak or conduct a workshop at your next corporate or association event. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Contact me. Subscribe to my blog.

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Babette Ten Haken

OCTOBER 24, 2018

When our organization’s storytelling culture (if indeed we have one) is the responsibility of, say, the marketing or public relations department, we can miss the best stories of all. Hire me to speak or conduct a workshop at your next corporate or association event. Where, in fact, the client is thriving, happily ever after.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

Babette Ten Haken

JULY 8, 2019

Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? Next, as the leader of your business, you consider website content and marketing and sales messaging as decorative elements of your business. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 73

Ideal Customer Profile Outsourcing Services SME Hiring 73

Babette Ten Haken

JANUARY 10, 2018

The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. Anywhere from one-quarter to one half of the sales force can turn over every 12 months , if that long, because they aren’t making their numbers. is available on Amazon.

Engineering 62

Engineering SME Retention Proposal 62

Babette Ten Haken

APRIL 4, 2018

The three contexts are: Your Business Unit (Sales and Marketing), Your Operations (Manufacturing, Supply Chain, Finance) and Your Client. First, is your business unit’s definition of customer defection actually reducing the level of customer retention pain you experience as a sales person? Download here. Here’s how.

Pivotal 65

Pivotal Retention Customer SME 65

Babette Ten Haken

MAY 21, 2018

Either the sales force in dedicated to ensuring they, themselves, have jobs next quarter by meeting quota. Lengthy sales cycles and subsequent product and service contract lifecycles create a false sense of product-fit security. Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Customer 51

Customer Pivotal Retention How To 51

LeadFuze

JUNE 7, 2021

What are Sales Training Programs. Sales training programs are any type of formal or informal training that helps employees sell more effectively. For instance, a sales training program might teach you about the science of buying, how to ask questions to better understand your prospects’ needs and wants, or ways that people buy.

Training 52

Training Hiring Trends Retention 52

Babette Ten Haken

MARCH 27, 2019

Traditionally, storytelling is a marketing, sales or PR function. And, traditionally, marketing, sales and PR focus on justifying, to customers, their investment in your products and services in anticipation of a benefit received from said products and services. Do you know who they are? Find out more right here.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55